The truly important event Apple

Tomorrow Apple will present new iPhone, perhaps a new larger iPad, perhaps an Apple TV, perhaps many things. But things really imported and will talk about small details that Apple will be able to mention or highlight, or otherwise deny or ignore.

Tomorrow Apple will present new iPhone, perhaps a new larger iPad, perhaps an Apple TV, perhaps many things. But things really imported and will talk about small details that Apple will be able to mention or highlight, or otherwise deny or ignore.

iPhone in China since day

Apple usually delays the start of the "iPhone in China" nearly a month. But with the new Apple Watch, despite initial 'manufacturing problems Apple itself launched in China', causing initial supply problems for other countries that lasted for months, due to high demand in China clock.

But China is too important to Apple, and the demand for their products is high in all major cities of China. So big that the gray market is created at the launch of the iPhone in countries where it does initially cause some concern launches Apple, you do not want your brand to be associated with resellers and smuggling. - Cupertino could remove at a stroke all these problems with a simultaneous release in China and USA, among others.

How many tackle a market without subsidies

The iPhone has grown largely thanks to subsidies from operators that facilitated the purchase of the terminal without having to spend large amounts of money. As important it is that the presentation of the new models, the price always goes first operator.

But operators in Europe and America are becoming distant from this model, running to one similar to leasing, they pay the iPhone, or another terminal, for you, and you pay a fee every month, separate from your consumption bill. "Depending on the operator", these new offerings can be even better than subsidies, and in some cases even allow renew each model delivering the previous year, reaching the quota.

I do not expect anything, but could indicate a true revolution that Apple would offer the purchase financed by themselves, without third parties, through physical or online stores. Massive and well advertised, it could change the way people decide what to buy terminal, very important in the time when a mid-range smartphone increasingly exclusive things above the high end ago.

The ambition of Apple TV 4

"Will you continue calling hobby?" What kind of multimedia services offered with respect to competition? What is the difference between the US associated services and the rest of the world? and finally Will a price focused on the mass market? - Apple's answers to these questions will define the future of Apple TV.

If Apple also wants to turn the Apple TV in the center of Home Kit in the homes of their clients, you will have to offer more reasons for people to buy, beyond a mere video player.

iPad Pro with or without keyboard

If Pro presents an iPad tomorrow, we must carefully observe how Apple addresses this device against the new Macbook own or even against the Surface of Microsoft, or computers 2-in-1 with Windows, which, if we consider tablets, are the only sub-segment with positive growth. - Innovations in stylus or keypad, the main weakness of the Surface versus laptops and 2-in-1 may predict changes in the medium term from other manufacturers adapt to the new ways.

Another highlight is the difference in price with the traditional iPad, and even, if any, differences in performance. - A professional approach Pro iPad could come with higher levels of storage or RAM.

Mention the ad-blocking?

If Apple mentions or gives relevance of some kind ad-blocking technologies in presentation, it means that Apple expects the press reported about done. Something happened unnoticed by technical means WWDC sessions might go on to have full relevance, and use it as an argument Apple to sell iPhones, "If you buy an iPhone, fail to see ads when surfing the web." - A complete Pearl Harbor to Google. Not only that, manufacturers who install Android may not retaliate severely at risk of jeopardizing your relationship with Google, the largest Internet advertising manager.

Cloud strategy

One of the main and constant customer complaints about Apple are management capacity storage and backup in the cloud. iCloud is still a step or two behind the competition.

A revolution in this area, but not only in share price plus a change of strategy and how to think, it could indicate a lot of Apple's strategy for long-term storage with your iPhone.