Satya Nadella is my shepherd; I
shall not want / In verdant pastures he gives me repose: he leadeth me beside
the still waters / I get new applications and services, and leads me in right
paths up to its name.
Microsoft has almost all the
available material to replace Google services on Android. Microsoft's next step
should be to offer this well packaged to manufacturers who do not want to be
under contract terms that Google signed with them, preventing them from selling
devices 'Google Android' and other types of Android, eliminating any
possibility of a stroke a manufacturer try different flavors of Android to see
if they can increase differentiation and sales.
The main alternatives are now:
Cyanogen or Amazon Fire OS. - The first is a risk, but maintains compatibility
with Google Play Services, which is essential today. The second is suicide for
manufacturers.
Microsoft, at your service
Microsoft could break Google's
grip on manufacturers, giving these same reliable and quality software giant
another alternative. To happen, the mere appearance of a competitor and would
be an earthquake for the Android ecosystem.
Please Satya, do a reality. Take
the war to the home of Google. We do not ask you to forget Windows, but not
enough artillery, you need a guerrilla war with Google for the love of the
manufacturers.
The current situation What would be missing?
Most importantly, an ecosystem of
sales, including an API for developers to charge users for sales within
applications, and system upgrades and services. - Microsoft would need still
more difficult: Microsoft "Play Store" and Microsoft
"Services".
A simple adaptation of Chromium
or Android Browser under the Edge brand, or agreement with Dolphin, Microsoft
would suffice to have a more than competent browser on Android. Similar to what
today makes Samsung with its 'Browser' on their devices.
The rest you have as we can see
in the chart, or would be trivial to implement by a giant like Microsoft, or
purchase them. For example, ProTube, exceptional Youtube app for Android, could
be included by Microsoft in the software ecosystem through a license or a
purchase directly.
The payment system,
"Microsoft Payments" could be on the way as reported in Aprilarstechnica - android auto answer could be "Cortana in the Car" for
which Microsoft is already testing.
Add friends other applications
like Facebook, Instagram, WhatsApp or licensable as Here Maps, and could
include agreements with hungry applications or facilities such as Yahoo!
Weather CityMapper. - The Microsoft Satya Nadella would be a leap to compete as
equals with Google Android.
Everybody wins
Users will have more options
available. You will not need to depend on only one private option services such
as Google, there is a real free choice, which would be extremely difficult to
im- plemented but two private options are and will always be better than one.
The manufacturers themselves
would benefit from war service providers. - We know some Google agreements with
operators and manufacturers, but we know that Google transfers some of the
revenue from Google Play to both, in different amounts depending on the
importance of each.
Samsung, Verizon, Telefonica, NTT
DoCoMo, HTC, etc. All receive some of the money users spend through Google
Play. - A hypothetical app store Microsoft could give the starting signal for a
race to get more manufacturers and operators in your side.
Microsoft could even go so far as
to give the total revenues to manufacturers. So the increase today in few day
or zero benefits that operators obtain selling Android handsets, and therefore
better could add hardware or make greater efforts to customer service or
software upgrades.
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